We know that when people don’t feel cared for, they disengage. Sometimes this appears in the form of lost sales. Other times it means lost employees. And while companies typically spend millions on programs for customer service and employee engagement, most of these struggle to show tangible results.

Versant Metrics was founded in order to bring hard data to the world of soft skills. We believe that the first step to showing the ROI of caring is to agree on what “caring” looks like. Our goal is to provide professional communicators with clinically backed algorithms so they can measure, compare, and improve on their empathetic fitness. Here’s how we do it.